SEO Content Coordinator

Barcelona - European Bartender School HQ Marketing

14 Nov 2021

Barcelona - European Bartender School HQ

Marketing

Marketing

1

SEO Content Coordinator

European Bartender School is looking for a SEO Content Coordinator to join our International Marketing team!
Please send your application in English


The Role
As SEO Content Coordinator will be responsible for designing and defining the optimal on-page SEO strategy, identifying and executing opportunities to improve search rankings for key terms of our company’s content, as well as implementing short and long term SEO content initiatives.
If you are creative, attentive to detail and with strong project management skills, this might be the role for you!


Here’s what you’ll do: 

  • Manage and improve organic search engine performance through content creation and content strategising
  • Goal-setting based on the implementation of SEO optimised content
  • Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms
  • Write clear marketing copy to promote our products/services
  • Stay up-to-date with the latest trends and changes related to SEO content strategy
  • Contribute to blogs on an ongoing basis to promote our products and attract site visitors through search, social media, and email subscribers
  • Collaborate with ambassadors, external influencers and industry experts to produce relevant content that meets the needs of both our audience and business aims
  • Research industry-related topics (combining online sources, interviews and studies)
  • Prepare well-structured drafts using Content Management Systems
  • Proofread and edit blog posts before publication
  • Coordinate with the Creative Team to illustrate articles and related posts in line with our value proposition
  • Conduct simple keyword research and use SEO guidelines to increase web traffic
  • Identify methods for recognising customers’ needs, gaps in our content and recommend new topics
  • Ensure all-around consistency (style, fonts, images and tone)
  • Update website content as needed
  • Spot internal linking opportunities between new and existing content. 

Job requirements:

  • +4 Years of experience with Content SEO
  • Excellent writing skills
  • Full working proficiency in English (C2) and at least in one other European language 
  • Experience producing content for the web specifically, as well as channel-specific knowledge (blog, SlideShare, Facebook, Twitter, etc.)
  • Proven experience building audiences either online or offline
  • Experience in setting and meeting objectives related to SEO content and strategy
  • A dual-minded approach: you’re highly creative and an excellent writer but can also be process-driven, think scale, and rely on data to make decisions
  • Proficiency with Adobe Creative Suite, common web platforms and marketing automation platforms
  • Experience with keyword research tools such as Ahrefs or SEMRush
  • Previous work experience as a Content Writer, Copywriter or similar role
  • Hands-on experience with Content Management Systems (e.g. WordPress or Drupal) and basic knowledge of HTML, CSS and JS
  • Experience with Agile project management tools such as Jira
  • 1 year experience in managing other people would be a big plus

The Offer:

  • A competitive salary package
  • Flexible working hours
  • Shorter shifts on Fridays
  • Option of remote work
  • A young, dynamic and international working environment, with 16+ different nationalities
  • Relaxed office environment including chill-out area, terrace and in-office music system
  • Ping-Pong table and PlayStation 4
  • Free weekly Spanish/English classes for all levels
  • Gym and fitness centre discounts
  • EBS Birthday & Anniversary presents
  • Casual dress code
  • *Company subsidised events and trips (in the past we’ve gone to Rome, Berlin, Mallorca, Ibiza & Amsterdam) 

(*Temporarily on hold due to Covid-19 restrictions)
 
 
About EBS
European Bartender School is the market leader in the bartending industry. Our mission is to educate exceptional bartenders from all over the world; making the world taste better, one cocktail at a time.
 
With three global offices, more than 28 schools and a dedicated team of professionals, we have trained over 70,000 bartenders from across the globe over the last 22 years. A lot has happened in that time and we’ve grown and improved a lot. Now, our aims are to expand our reach, epitomise the value of a skills-based education and be a driver of industry standards the world over. To do that, we need the right people, at all levels, who really understand our 'Hard Work, Spirit and Soul' motto.
 
Bring your A-game and we'll bring ours; a youthful and dynamic workplace, great atmosphere and conditions, as well as growth opportunities for those who make positive, constructive contributions to our development.